Article
6 Ways Your Business Can Fail: Fundraising and Cash Flow
A great idea is worthless without the funds to bring it to fruition. One of the most underappreciated responsibilities of business leaders is to ensure adequate liquidity for each new endeavour that their companies embark upon. This task requires great insight into company operations and market patterns, as well as an excellent sense of timing, as the necessary cash must be available at the precise moment the organisation needs to access it. Whether a business is a well-established company or a fast-growing start-up, this principle holds true. Even the most seasoned organisations can falter if liquidity management is neglected, just as newer companies can fail to get off the ground without the right financial planning.